Archive for the Email Marketing Category
Internet Infopreneur | Email Marketing | Comments Off
This post is part of the "30 Day Blog Challenge" - Learn more: click here
Information marketers communicate with their audiences through multiple channels. Blogging and email marketing are two of the most popular. These are ways for infopreneurs to share their valuable experience and expertise with people who can benefit from them.
In order for their message to reach the intended recipient, it needs to be seen and consumed. With email marketing, an important challenge that faces the sender is to get the m [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
This post is part of the "30 Day Blog Challenge" - Learn more: click here
Information marketers who use email to communicate with their tribe are eager to monitor and improve their performance. Among the many metrics they closely watch as a measure of the effectiveness of their email marketing is the open rate. Put simply, email open rate is the number of times your email gets opened by subscribers, expressed as a percentage of the total emails delivered.
Questions that bother email marketers are ones like " [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
This post is part of the "30 Day Blog Challenge" - Learn more: click here
One of the popular media infopreneurs use to share their knowledge and information is email. And as one of the metrics that measure the efficacy of this channel for marketing, email open rates used to be closely monitored and avidly debated by experts.
But will email open rate still remain a relevant measure of email marketing efficacy in 2012 and beyond?
Does It Pass The Relevancy Test?
In a bygone era of rather primitive email marke [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
This post is part of the "30 Day Blog Challenge" - Learn more: click here
Infopreneurs love to share value with their audience. And to share it most effectively, you need a way to communicate with your prospects.
Blogging is one good approach. Another is email marketing. That's the reason you see so many information marketers build email lists, often encouraging their happy readers and viewers to subscribe to their newsletter by throwing in a special, valuable and exclusive incentive.
But signing up your i [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
One of the biggest paradigm shifts in online marketing is the concept of 'permission' in marketing. In the 'old world', interruption was the most effective form of marketing. You ran ads that caught people in the midst of what they were doing, and got the attention of enough of them to sell profitably.
In today's attention starved economy where a million things compete for your prospect's mind, this approach no longer works. And that profound movement towards 'permission' as a requirement has affected home business advertising.
[ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
Free email marketing occupies a unique place in the marketing toolkit. Whenever the economy is in a tailspin, budgets grow tight or businesses face a cash crunch yet need to grow, the tried and tested marketing method they fall back upon is free email marketing.
And that's for good reason. Marketing through email is easily one of the most cost effective yet wildly profitable methods to reach out to customers and prospects to generate more sales. In terms of return on investment, it beats out SEO, direct mail and many other promotional tac [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
In your home business, one of the primary activities is to generate new leads. Prospects who may be interested in what you offer and buy what you're selling. It is an activity that occupies many home business owners for most of their working day.
The nice thing about running an Internet business is that this process can be automated. With a good 'landing page' that makes a compelling case to register for more information (probably with the added incentive of an ethical bribe), you could drive traffic and get leads coming in every day.
[ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
Communication with your prospects and clients is one of the essential functions of your small home business. Some business owners choose to ignore this completely. Others do it sporadically and at random, with no rhyme or reason to their messages.
But the smart small home business owners know this doesn't work as well as publishing a regular email newsletter. In fact, an email newsletter for your home business may well be the single most effective (and inexpensive) marketing tool you'll ever use!
What Is An Email Newsletter?
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It [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
Harnessing the power of ezines is a great way to
promote your product or service online.
Hopefully, by now you are convinced about the marketing
potential of publishing your own ezine, and are all fired
up and excited to get started... or maybe you're already
planning out the content of your first issue.
But wait a minute. Just any old ezine won't do.
To get the maximum effect from your ezine, you have to
do it differently from the crowd. Subtle changes will
make the difference between an ezine that has hundreds
or even t [ read more.. ]
Internet Infopreneur | Email Marketing | Comments Off
Here are another two ways to profit from your ezine.
SELLING PRODUCTS USING YOUR EZINE
Another way you can leverage your ezine into profits is
to sell something to your readers. By offering them a
product or service that you found exciting or excellent,
you add value to your ezine. And by creating joint
venture arrangements with the owner of the product,
you can share in the profits generated from these
sales.
It is a win-win arrangement - the owner pays you only
for sales you bring in, and you get to share in profits
[ read more.. ]
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