How To Be a Passionate Infopreneur

 

Everyone knows something of value to others.

That’s the basic premise upon which I base teaching infopreneurs how to turn words into wealth. And often, it’s a belief that is challenged by a beginner who argues:

“But I’m not an expert at ANYTHING!”

That’s how we get started on the analytical process of figuring out their strengths, talents and passions.

9 times out of 10, of the long list of subjects and topics they discover they actually are ‘experts’ at, the ones that make the shorter list of “Stuff I want to build my information business around” are to do with the last…

Passion.

It’s The Secret Ingredient of Successful Infopreneurs

We’re all passionate about things. Otherwise, we’re dead. Not all passions are equal. Or the same. But we all have this much in common. We have things we care deeply about, are obsessively excited over, are willing to devote our lives to without even thought of compensation.

Those passions drive us, consciously or otherwise. They give us our urges and motivation. They provide us with energy and persistence. They lead us by providing direction and guidance. In a very real sense, our passions rule our lives.

Your passions may be unique – or shared. They may be laser focused – or span many areas of your life. They may be intense – or dull and burn steadily. But no matter what they are, if you’re able to discover them, tap into their power, and (best of all) base an information business around them… then you honestly will have no competition at all.

Passion Vs. Profit

There are different kinds of infopreneur coaches. And they have different styles of teaching. One approach revolves around the profit potential in any niche. The infopreneur mentors who teach it are focused on identifying markets with money to spend, keyword research to target popular terms, and creating or selling infoproducts based on them.

This can be a lucrative approach to information marketing. But in another sense, it is very similar to taking on a job that pays well, even if it isn’t something you enjoy doing.

Listen to the chatter on many job hunting forums or even on those frequented by entrepreneurs who are seeking to escape the daily grind, and you’ll soon discover (if you aren’t already aware of it) that spending the larger part of your working life doing stuff that isn’t even remotely exciting, interesting or close to your heart can be a futile exercise that slowly drains the life force out of you.

Question for discerning infopreneurs:

Why would you seek to re-create a similar experience with your information business?

While I’m not saying you can’t make a lot of money pursuing popular niches, I am saying that there are far more enjoyable ways of doing so – like following your passion.

Because contrary to what some folks claim, it is indeed possible to earn a nice living from indulging your interests. As long as those interests align with other people’s, and there’s a way to profit from engaging in it, you stand a far better chance of building a successful information business around a subject you love and enjoy.

And here’s why.

Passion Helps You Stay The Course

Regardless of how skilled, knowledgeable and experienced you are, growing an infopreneur business takes time and effort. Given a choice between doing something you like and find fascinating, or doing something you don’t, 9 times out of 10 you’ll choose the first option.

This makes it 10 times harder for you to succeed at a business you don’t find compelling and exciting.

Also, when you are passionate about the work you’re involved in, you don’t hesitate to stick with it long enough to succeed.

In most cases, infopreneurs give up before their effort has a chance to pay off richly. That’s mainly because they lose interest in what they’re doing, or find something else that’s more attractive – and get distracted by it.

Why not choose the more attractive option right from the start?!

Here’s another benefit of following your heart. You’ll trounce the competition – effortlessly.

If you try and build an infopreneur business and compete against me in a niche I love, like heart disease or information marketing for instance, you’ll find it extremely difficult to win… because this is something I totally LOVE working on.

You may easily, on the other hand, beat me out in niches like growing tomatoes, or hang gliding, or programming in Java… because not only do I know next to nothing about them, I don’t even want to!

That, then, is the key to becoming a successful infopreneur. Find something you love enough to share with the world, while constantly learning and growing yourself.

And even if such a niche is ridiculously small and apparently less profitable, you can engineer big wins in it through sheer passion.

Dominate Small Niches With Passion

One niche I’m involved with since 1998 has a worldwide potential audience of less than 30,000 prospects. Not all of them are even on the Internet. At a guess, I’d say less than one-fourth of them are.

Yet the single infoproduct I created in that niche has sold over 650 copies and does so on complete auto-pilot, with my only effort annually being to renew the domain name registration (it ranks #1 for my best keyword, and has since 1999).

To build that website and create my infoproduct took around 30 hours of effort. That was fun in itself, because these are topics I find fascinating and can study and research endlessly without growing bored or frustrated. And over time, I’ve been richly repaid for that investment of time to the tune of nearly $800/hour!

Can Passion Be Faked?

Yes. But not for long.

You see, passion is an inner game. You feel it. You have it. You nurture it.

You don’t fake it!

And while it may seem profitable to pretend a pseudo-enthusiasm and excitement about something in order to appeal to your target market, this feeling is hard to sustain – unless it is genuine.

People will see through the falsehood – and you’ll end up diluting your brand, damaging your reputation, losing their trust.

But when it’s real, passion can transform your audience magically. Like energy, it conveys itself to the people who come into contact with you. They feel your excitement and enthusiasm resonate within them. And this jolts them out of the nerveless state of inertia most prospects are frozen into.

It makes them sit up and take notice. It encourages them to tell more people about you. It stirs them up enough to decide to make a change, take action, feel as excited as you.

How To Identify Your Passion?

Sometimes, what you’re most passionate about is intuitively obvious. At other times, finding out can be incredibly difficult. In a rush-rush-rush world where it’s cool to be cool, apparently uncaring and sophisticated, not showing much emotion about anything, it’s practical to bury your real burning passions – and focus on what the herd is following.

It’s convenient, comfortable and conventional.

Passionate people are mavericks. They break the ‘rules’. They shun the shackles of what’s accepted and ‘normal’. They are willing to listen to their hearts – and be led by it.

If you want to join them, it’s important to start by looking deep within yourself to find those things you’re still excited and thrilled about – no matter how deeply you’ve managed to bury them until today.

For me, it happened through happy coincidence. I love to write. I love the thought that my words touch many lives. I love the fact that through my words, I raise funds to help little children fight a killer disease – congenital heart defects.

But, believe it or not, until I was finished with medical school and two post graduate residency programs in surgery, I hadn’t written much at all!

The catalyst was the Internet. When I put up my first web page in 1995 and wrote articles for About.com soon after, I was hooked – and never looked back.

But if you’ve not had that magical coincidence happen to you yet, there are still ways to logically and systematically approach the exploratory adventure to seek and find your real passion.

The Brain Dump Exercise

Everything that happens in your life is valuable.

That goes for both good and bad things. And when you’ve finished this brain dump exercise, you’ll see why.

Find a time slot of around 30 minutes to an hour when you won’t be disturbed. Sit down with a few sheets of paper and a pencil or pen.

On the first sheet of paper, jot down your most important life experiences, memories and skills. You can do this in sequence, starting from early childhood and working your way to where you are today.

• What interesting things have you done?
• What were your biggest successes – and failures?
• What important lessons did they teach you?
• What events or circumstances or people made the biggest impact upon you?

All these questions carry within them the seed of your passions.

For example…

If you watched a macho movie star smoking a pack of Marlboros, and that led to you taking up smoking as a teen, then you’d passionately want to guard youngsters against making the mistake you did – which led to you ending up with emphysema, gasping for breath all the time, and needing home oxygen while you wait for a lung transplant.

If you were bullied at high school, lost your self esteem and confidence, and that held you back in your corporate career until you learned how to overcome those emotional scars and trauma, you might be passionate about wanting to help other victims of abuse earn their rightful place in the spotlight.

Every significant life event at school or college, at work or in the family, in your community or society can be the one to evoke a latent passion.

I didn’t set out in my medical career to treat sick children. Indeed I hadn’t the heart to even give my little patients injections during my internship!

But when my 8 year old niece passed away from a kidney ailment, the experiences of a grieving family, who were intensely affected by that loss for months later, totally changed my views on the matter.

I ended up becoming a pediatric heart surgeon, and treating tiny tots who fight life-threatening birth defects.

Doing my best to help prevent other families suffering in the way mine did became a consuming passion, which has directed my life into unexpected channels – all of them exciting, challenging and fascinating.

Your list may trigger similar discoveries. So add everything you recall as being significant life events. At each phase of your life, ask:

• What were your best skills, talents and learning experiences?
• What did you learn well and become an expert at?
• What failures did you later learn to overcome?
• What lessons do you now consider the most precious?

As you let your thoughts roam freely through the archive of your memory, your list will grow bigger very fast. When you’re done making it, go through each item and run it through this checklist:

• 1. Are you excited or fascinated by this topic?
• 2. Do you know enough about it to create a lot of useful content?
• 3. Are you eager to share your knowledge and experience with others?
• 4. If you do, will it be of value to many people?

These questions refine a broad collection of potential niches into a well-defined (even if small) list of passionate business ideas around which you can plan and build an information empire.

Of course, you can’t just take the results of this brainstorming session and rush out to launch your infopreneur business. There are more things that go into ensuring your success.

But with passion for what you launch, you’re already off the blocks to a head-start over your competition.

All success

p.s. If you haven't yet read my free "The Smilenaire Way" report, grab your copy here - and decide if you're ready to start smiling every day in your business. (When you are, click here)

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Tags: do what you love, find your passion, follow your heart, information marketing, passion, passionate infopreneur

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